Founded in 2021, SwimW.Ell was created from a personal love of swimming and a passion for the freedom and mental benefits found in open water and cold water swims. 

SwimW.Ell focuses on helping individuals safely access and enjoy open water, guiding them through the first steps with care, knowledge, and encouragement. 

It’s less about performance or coaching, but focussing more on building confidence, embracing the outdoors, and discovering the sense of calm and accomplishment that open water swimming can bring.